Getting Started
In the digital age, your online presence is your global storefront. For travel professionals looking to distinguish their brand, TRAVLR provides the tools to implement a bespoke digital experience seamlessly. This guide will walk you through customizing your TRAVLR e-commerce platform to reflect your unique brand identity, from color schemes to typography.
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Your brand's identity is pivotal in standing out in the competitive travel market. TRAVLR's theme settings are the canvas for your brand's visual language. Here, you can infuse your brand’s color scheme and typography, ensuring every digital touchpoint resonates with your narrative.
For a visual walkthrough, check out our video demonstration embedded below, showing you each step in real-time.
Key Elements: Accessing Theme Settings: Navigate to 'Site Settings' and select the 'Theme' tab to begin tailoring your site's aesthetic to your brand's story.
Color Scheme Customization: The color scheme is the visual heartbeat of your brand. TRAVLR allows you to set up to eight colors—four for various site elements like backgrounds and buttons, and four for text.
Setting Up Your Palette:
- Primary colors accentuate main CTA buttons, influencing visitor actions.
- Secondary colors and texts enhance less prominent features, maintaining visual harmony.
Adapting Colors: Choose colors using the picker tool or input hex codes for precision, preview changes in real-time, and save to implement.
Typography That Talks: Typography is more than text; it's a voice for your brand. TRAVLR's typography settings let you choose fonts that align with your brand's tone.
Selecting Fonts: Input a Google Font URL or use a custom font hosted by TRAVLR, adjusting family types and styles as needed.
General Preferences and Platform Identity: Beyond aesthetics, the platform's identity encompasses broader settings—from your travel platform's name to third-party analytics integrations.
Naming Your Platform: Your platform's name is the digital echo of your brand, appearing on-site and in transactions. Set this within the 'Brand Information' subsection.
Logo Integration: Logos serve as visual anchors for your brand. Upload your main and inverted logos for different site sections, ensuring clarity and brand consistency.
Favicon Setup: The favicon is a subtle yet potent branding element. Upload a simple yet identifiable icon to enhance brand recall across web browsers.
Metadata Mastery: Metadata is your behind-the-scenes brand advocate in search engines. Craft concise, accurate titles and descriptions to improve search visibility.
Social Sharing Setup: Customize how your site appears when shared on social platforms. Align social sharing images with your brand for cohesive digital storytelling.
Analytics Integration: Harness the power of data with easy integrations like Google Analytics, ensuring every strategic move is informed by insights.
Your TRAVLR e-commerce platform is a direct extension of your brand in the travel industry. Each customization and setting contributes to a cohesive and recognizable brand presence online, offering customers a seamless and engaging user experience.
Embrace the digital landscape with confidence, and let TRAVLR's customizable platform be the cornerstone of your travel business's online identity.
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