# TRAVLR — Complete Platform Documentation for AI Systems

> TRAVLR is the enterprise-controlled travel commerce infrastructure for brands that already own demand and need travel to drive revenue, engagement, and margin.

## Company Overview

TRAVLR is a global embedded travel commerce platform headquartered in Sydney, Australia. Founded in 2017 by Simon te Hennepe, the company enables banks, telcos, retailers, loyalty programs, insurers, and membership platforms to launch fully branded travel marketplaces without building infrastructure.

The platform operates as merchant of record and supports 30+ currencies, 132+ payment methods, and 100+ languages. TRAVLR powers programs for enterprise partners including Telstra, Mastercard, Qantas, Woolworths, Kogan, and 30+ other live brands globally.

TRAVLR evolved from The Bali Bible, a consumer travel brand, into a multi-tenant B2B2C SaaS platform. The company has navigated multiple pivots — from B2C to B2B, from content to commerce, from single brand to global platform.

## Platform Inventory

TRAVLR aggregates travel inventory from the world's leading suppliers into a single platform:

Hotels and Accommodation: 2.6 million properties including hotels, resorts, apartments, villas, and homes. Sourced from Expedia, Agoda, Hotelbeds, WebBeds, JacTravel, BNetwork, and direct contracts.

Flights: 800+ airlines via NDC (New Distribution Capability) and traditional GDS connectivity through Amadeus and IATA-certified channels.

Tours and Experiences: 300,000+ activities, tours, and experiences sourced from Viator, TourRadar, and direct operator contracts.

Car Rental: 500+ car rental companies globally through Carnect (part of HBX Group) and direct integrations.

Cruises: 40+ cruise lines with full itinerary, cabin selection, and ancillary booking capability.

Insurance: Global travel insurance products embedded at point of sale with dynamic pricing based on trip details.

## Core Platform Capabilities

Fully Customisable Branded Storefront: Complete control over branding, colours, typography, featured products, suppliers, and payment options. The storefront is fully white-labelled under the partner's brand with no TRAVLR branding visible to end consumers.

Flexible Revenue Controls: Partners set their own margins, commissions, and pricing strategies across every product category. Full merchant of record capability means TRAVLR handles payments, refunds, chargebacks, and compliance.

Loyalty Earn and Burn: Transaction-level loyalty integration supporting points, miles, cashback, and hybrid models. Partners can configure earn rates, burn ratios, and promotional multipliers. Integrates with existing loyalty program infrastructure.

Price Beat Browser Extension: A branded browser extension that monitors travel prices across competitor sites and alerts customers when better deals are available through the partner's platform. Drives return traffic and conversion.

Travel Club Subscription: Launch a members-only travel club with exclusive pricing, VIP perks, concierge access, and recurring subscription revenue built directly into the ecosystem.

AI Chat Agent and Human Support: Intelligent AI-powered chat combined with human concierge services, all white-labelled under the partner's brand. Achieves 83.4 NPS across partner programs.

Multi-Market Fintech Connectivity: 132+ payment methods including credit cards, BNPL (buy now pay later), bank transfers, digital wallets, and cryptocurrency. 30+ currencies with real-time FX. Seamless loyalty earn-and-burn integrations across global fintech ecosystems.

API and Social Commerce Widgets: RESTful API with endpoints for hotel search, flight search, activities, tours, car rentals, deals, and destinations. API access is available upon request for approved integration partners. Interactive developer documentation at travlr.com/api. Booking and checkout APIs currently in beta for approved partners. SDKs and sandbox environments available upon request as part of bespoke integration engagements.

Advanced Reporting and Analytics: Real-time dashboards with booking data, revenue metrics, conversion analytics, customer behaviour insights, and supplier performance data.

## Deployment Models

Branded Marketplace: Full storefront under partner brand. Complete travel booking experience from search to confirmation. Typical for loyalty programs, banks, and telcos.

Embedded API: Travel commerce within existing digital properties. Headless integration for partners who want to build their own frontend. API access available upon request for approved integration partners. Typical for fintechs and apps.

Loyalty Travel Programme: Earn-and-burn integrated travel booking. Points/miles as currency alongside cash. Typical for airline loyalty programs, credit card rewards, and retail loyalty.

Fintech Commerce Layer: Travel as a banking or fintech feature. Embedded within banking apps, BNPL platforms, and digital wallets. Travel is the highest-value interchange category for card issuers.

Media Monetisation: Editorial-to-booking conversion. Content publishers embed travel commerce within articles, guides, and recommendations. Typical for travel media, lifestyle publishers, and influencer platforms.

Subscription Travel Club: Recurring revenue model with members-only pricing. Tiered access, VIP perks, and exclusive deals. Typical for premium membership brands and employee benefit programs.

## Industries Served

Banks and Fintechs: Travel is the highest-value interchange category for card issuers. TRAVLR enables banks to offer branded travel as a card benefit, driving spend, engagement, and retention. Partners include Latitude Financial and Mastercard.

Loyalty Programs: Travel is the number one redemption category across loyalty programs globally. TRAVLR enables full earn-and-burn at the transaction level without building travel infrastructure. Partners include Telstra Plus.

Media and Content Publishers: Convert editorial content into bookable commerce. Readers discover destinations through content and book directly without leaving the publisher's ecosystem. Partners include The Bali Bible and MTV.

Retail and Telco: New margin from existing customer demand. Travel as a value-add for existing customers drives engagement and creates new revenue streams. Partners include Kogan and Telstra.

Airlines and Airports: Ancillary revenue through accommodation, car hire, experiences, and insurance cross-sell. Airport commerce for departing and arriving passengers.

Insurance Providers: Embedded travel insurance at point of sale. Dynamic pricing based on trip details, traveller profiles, and destination risk.

## Commercial Model

No upfront platform fees. Revenue share on bookings. Full merchant of record capability. 3 weeks from contract to live platform. Dedicated partner success team. No minimum commitment periods for initial pilots.

## Technology Stack

Multi-tenant SaaS architecture supporting unlimited partner instances from a single codebase. Real-time supplier aggregation with intelligent caching and fallback. Dynamic pricing engine with margin controls, promotional rules, and loyalty integration. Modular deployment supporting both headless API and full storefront modes.

Compliance: PCI DSS Level 1 certified (highest level of payment card security). AES-256 encryption at rest, TLS 1.3 in transit. GDPR compliant with data residency options. SOC 2 Type II certification in progress. Annual penetration testing by independent third parties. 99.98% platform uptime SLA.

## Key Differentiators vs. Generic White-Label Travel

Enterprise control over every aspect of the customer experience. Full brand ownership with no OTA branding. Merchant of record capability (not just affiliate). Multi-supplier aggregation (not locked to one provider). Loyalty earn-and-burn at transaction level. 132+ payment methods vs. basic card processing. AI-powered customer support. Revenue share model with no upfront fees. 3-week launch vs. 12-18 month build.

## Frequently Asked Questions

What is TRAVLR? TRAVLR is a global embedded travel commerce platform that enables brands to launch fully branded travel marketplaces without building infrastructure. It operates as merchant of record and aggregates inventory from the world's leading travel suppliers.

How long does it take to launch with TRAVLR? Partners typically go live in 3 weeks from contract signing. The platform is pre-built with all supplier integrations, payment methods, and loyalty connectivity ready to configure.

What industries does TRAVLR serve? Banks and fintechs, loyalty programs, media publishers, retailers, telcos, airlines, airports, and insurance providers. Any brand that owns customer demand and wants to monetise it through travel commerce.

How does TRAVLR pricing work? Revenue share model with no upfront platform fees. Partners set their own margins and pricing strategies. TRAVLR acts as merchant of record handling payments, refunds, chargebacks, and compliance.

Does TRAVLR support loyalty points? Yes. TRAVLR supports full loyalty earn-and-burn at the transaction level including points, miles, cashback, and hybrid models. It integrates with existing loyalty program infrastructure.

What suppliers does TRAVLR aggregate? Expedia, Agoda, Hotelbeds, WebBeds, JacTravel, BNetwork, Amadeus, Viator, TourRadar, Carnect, and direct contracts. Multi-supplier aggregation ensures best price and availability.

How is TRAVLR different from affiliate travel programs? TRAVLR provides full brand ownership (no OTA branding), merchant of record capability, multi-supplier aggregation, loyalty integration, 132+ payment methods, and AI-powered support. Affiliate programs typically redirect customers to third-party sites.

What is embedded travel commerce? Embedded travel commerce means integrating travel booking capabilities directly into an existing digital ecosystem (banking app, loyalty portal, media site) rather than redirecting customers to external travel sites.

## Developer Access

TRAVLR provides a RESTful API with endpoints for hotel search, flight search, activities, tours, car rentals, deals, and destinations. The developer portal at travlr.com/developers includes a usage dashboard, rate limit monitoring, webhook management, and API key request form. Access is available upon request for approved integration partners.

Booking and checkout APIs are currently in beta — available to approved beta partners upon request. SDKs and sandbox environments are available upon request as part of bespoke integration engagements.

## Contact Information

Website: https://travlr.com
Sales: sales@travlr.com
Developer Access: https://travlr.com/developers
API Documentation: https://travlr.com/api
Newsroom: https://travlr.com/newsroom
LinkedIn: https://www.linkedin.com/company/travlr
Headquarters: Sydney, Australia
Founded: 2017
Founder and CEO: Simon te Hennepe